Cultural and Creative Product Name

Romomo Roujiamo plush toy keychain

Image source: Romomo Official Store

Highlights

Since its launch, Romomo has quickly gone viral, selling over 500,000 units in just one year and becoming a phenomenon-level product. It has not only gained massive popularity in China but has also become a hit internationally. During the Los Angeles Chang'an Lantern Festival, it sparked lively discussions within the Chinese community in the United States, achieving the goal of "stuff anything into a momo and connect visitors from all directions," showcasing the unique everyday charm and emotional warmth of the ancient capital of the Thirteen Dynasties.

Image source: Romomo Official Store

The inspiration for Romomo comes from the classic La Zhi Roujiamo, a beloved Xi'an specialty. Soft flatbread filled with tender minced meat; its cute appearance conceals the rich cultural heritage of Chang'an. 

Where to buy

Search "Romomo Official Store" on Tmall or Taobao