Located in Chaoyang Park, Beijing, POPLAND (Pop Mart City Park) is the first immersive IP-themed park in China’s trendy toy industry. Centered around POP MART’s popular IPs such as LABUBU, MOLLY, and DIMOO, the park blends themed attractions, trend-driven art, immersive performances, and leisure experiences, creating a new cultural landmark filled with creativity, interaction, and artistic atmosphere for fans and visitors from around the world.

Park Exploration Guide

POP Street

Begin your journey on POP Street, where beloved IP characters including MOLLY, LABUBU, DIMOO, and SKULLPANDA gather to welcome every visitor.

LABUBU Forest

Step through POP Street into LABUBU Forest, the fantastical home of THE MONSTERS family. Preserving the original ecology of Chaoyang Park, the area incorporates themed settings such as a mysterious fishing village, elf tree houses, and a warrior tribe. It also features non-powered play facilities including sand pits, bouncing cloud zones, slide complexes, and a forest maze, perfect for visitors of all ages to enjoy playful moments in nature.

MOLLY’s Castle

Located on the eastern side of the park, MOLLY’s Castle offers a range of immersive experiences across multiple levels. The ground floor houses an art toy collection gallery and the MOLLY Toy House, showcasing iconic designer toys. The second and third floors feature IP-themed dining areas, where both the decoration and menu are inspired by beloved characters. On the basement level, visitors can explore an immersive hands-on workshop and experience the full creative journey of art toys, from initial design to finished product.

Dimoo Lakeside

On the lake south of the castle, the elegant "YUM EXPLORER" yacht is docked, offering refined desserts paired with serene lakeside views.

Experience Highlights

Immersive IP Walkthroughs: Explore real-life scenes such as MOLLY’s Castle and DIMOO’s tree house, and take photos with giant art toy sculptures

Interactive Live Performances: Watch stage shows adapted from IP stories, with chances to participate on-site

Exclusive DIY Workshops: Create your own customized art toy at the park’s workshops

Global First Releases: Shop for park-exclusive collectibles and themed merchandise at the flagship store

Shows & Dining

Live Performances

Joyful Gathering (Castle Plaza): Dance interactions with costumed MOLLY and LABUBU characters

Character Meet-and-Greet (POP Street): High-fives and photo opportunities with IP characters

Wishful Journey - Exhibition Edition (Castle B1): A light-story immersive art toy theater experience

Dining Options

MOLLY Banquet Hall, MOLLY’s Dessert House, Happy Food Court, LABUBU Gourmet Corner, LABUBU Waffle Bus, LABUBU Floral Drinks Shop