What is it like to welcome the Spring Festival in Hanfu in ancient villages and towns? The traditional architecture, with its dark tiles and gray bricks, provides an ideal backdrop for the refined elegance of Hanfu; red lanterns and centuries-old streets frame scenes of timeless charm, turning each snapshot into a poetic image.

Even more, the rich folk customs of these towns gain deeper ceremonial weight and narrative resonance when experienced in Hanfu. Visitors can pick up a brush to write the character "福" (fortune) or inscribe Spring Festival couplets with their aspirations, join folk processions, or watch demonstrations of intangible cultural heritage—each offering a more immersive way to experience Chinese culture.

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)

Scene from the 2025 Spring Festival folk customs event in Dinghai Ancient Town, Zhoushan, Zhejiang 

(Photo courtesy of Yu Ruowang)