Q: What is the design inspiration for China’s Cultural Heritage emblem?

A: The sun and immortal birds gold ornament.

Unearthed at the Jinsha Site in Chengdu, the sun and immortal birds gold ornament reflects the ancient Shu people’s reverence for light and the sun. In 2005, it was selected from more than 1,600 design proposals to become the official emblem of China’s Cultural Heritage.